If a seller indicates that it will be selling an item where no ASIN exists today, Amazon will create a new ASIN in its large catalog, and then link that seller’s offer to the new ASIN.If the seller indicates to Amazon that it has product to sell against a particular ASIN, the seller will be designated as having an offer on the ASIN.An offer or a listing is a seller’s contribution to an ASIN.Each product detail page has a unique ASIN connected to it, just as each ASIN has a unique product detail page connected to it.This contains the key details like product title, brand name, bullet points, product description, product image, and the name and prices of the sellers with positive inventory of this item available for sale on the Amazon’s marketplace right now.The visual representation of the ASIN…so when you look up a product on Amazon, you’ll be taken to a product detail page or “product page”.Once an ASIN is created, it isn’t tied to a specific seller.If the item is a book, the item’s ASIN is in fact the book’s unique 10-digit International Standard Book Number (ISBN).You may hear the term of the “BOO” number, as the ASIN typically has the structure of B-zero-zero, followed by seven letters and numbers.It is usually tied to a product’s unique UPC or EAN (International Article Number, the European equivalent of a UPC).It’s the unique 10-digit product identifier that Amazon assigns to a product when it is listed for the first time on Amazon.This is an acronym for “Amazon Standard Identification Number”.
Let’s clarify a few concepts that will save you a lot of confusion and frustration. Do you create new listings or match to existing listings?īefore we move into the many aspects of getting launched, know that you are considered a “launched” seller as soon as you have uploaded your first product in Seller Central-even if you do not have any inventory to support that offer.Do you launch before getting un-gated in your key categories?.Do you launch with the most important products you plan to sell?.What is now expected of you as an Amazon Seller?.
In this chapter, we address several key questions: It’s a complex system, no matter how much retail experience or online experience you already have. But there’s a question you need to ask yourself first… Are You Ready to Sell on Amazon’s Marketplace? Now that you know what it takes to register as an Amazon seller, you’re ready to take the next step.
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